This lipbalm has s Gorgeous Rose Gold Luxurious looking packaging 😍 I have Three flavours: 💟 Vanilla 💟 Berry 💟 Blackberry & They are all Clear/White in colour. The Formula is Firmly packed inside the packaging (not runny or sticky) & Texture is creamy. It Has a subtle fragrance depending on which one you use e.g. I'm currently using the vanilla one and it has a soft vanilla scent to it. The fragrance disappears shortly after application so no need to worry about it bothering you for long. Little bit is All I need to cover my entire Lips. The best thing about it - it lasts very long! I always wear lip balm under my matte lipsticks and it seems to keep my lips moisturised really well 🙌 Makes my lip really soft and hydrated 💗